Promoting Ethiopia as A Tourist Destination: A Qualitative Study on the Role and Partnerships of Stakeholders in the Tourism Sector
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Date
2018-06
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Addis Ababa University
Abstract
The aim of the study is to investigate the role and collaboration of stakeholders in the tourism sector of Ethiopia to promote as a tourist destination. The research question is developing to attempt to identify different stakeholders and partners. The scope of the research was only to promotional activities on Ethiopian destination. This study draws on qualitative research methods. The data collection tools used in this research include interview and secondary data was collected from different organization, local research documents and journals were collected. my finding from there research one stakeholders in the tourism sector of Ethiopia at different levels, there effort to promote Ethiopia as a tourist destinations, there success of promotional strategies in there promotional department activities undertaken to enhance institutional capacity for promotion with progress in attractive foreign and domestic tourist in relation with the major challenges faced in promoting Ethiopia as a tourist destination and the possible solution by established conductive rules and regulation of the tourism sector for stakeholders and partners at the end institutional guideline developed by ministry of culture and tourism to create good and positive relation among government and non-government bodies a line with the 2nd GTP on going promotional plan of Ethiopia. Therefore as the study reveals different stakeholders who involved in Tourism to promote Ethiopia as a Tourist Destination are not working together to achieve their common goals.