Quality of Marketing Education And Employability Skills of Marketing Graduates’: Graduates as Products
| dc.contributor.advisor | Workineh, Mesfin (PhD) | |
| dc.contributor.author | Mekonnen, Tigist | |
| dc.date.accessioned | 2022-02-28T06:44:37Z | |
| dc.date.accessioned | 2023-11-04T14:12:32Z | |
| dc.date.available | 2022-02-28T06:44:37Z | |
| dc.date.available | 2023-11-04T14:12:32Z | |
| dc.date.issued | 2021-06 | |
| dc.description.abstract | Higher education institutions are required to make fit learners for the world of work by equipping with the necessary knowledge and skills that are required to accomplish assigned tasks in a way they need to be performed. Enhancing graduate employability and making graduates fit for the world of work is partly the responsibility of higher education institutions. Recently studies are being held to assess the paradigm shift whether students should be considered as products or customers of higher education institutions. Based on the different understanding of the output of higher education institutions, in the definition of educational products, scholars have produced two opposing views which are the student-product view and service-product view of higher education. Higher education institutions can be seen as manufacturing companies where their products are graduates with the needed specifications demanded by the labor market consumers, employers. However; the development process is influenced by quality of education. The primary objective of this paper was to assess quality of Marketing education, examine its relationship with employability skills of Marketing graduates and measure the effect of quality of Marketing education on employability skills of Marketing graduates. The study viewed quality of Marketing education as the quality of lecturers’, the methods of teaching they employed and availability of learning resources. To address the objectives of the study, data were collected through a structured questionnaire from Marketing graduates working in different government offices and employers of Marketing graduates in different industries. The study employed quantitative methods of research. For both Marketing graduates and employers more than 400 questionnaires were distributed. Returned quetionnareswere organized and analyzed through SPSS version 23. The finding revealed that quality of Marketing education has a positive relationship and significant influence on employability skills of Marketing graduates. Of all the dimensions of quality of Marketing education, methods of teaching is found be the most influential variable followed by quality of lecturers and lastly availability of learning resources | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/30377 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Quality | en_US |
| dc.subject | Marketing education, | en_US |
| dc.subject | graduates | en_US |
| dc.title | Quality of Marketing Education And Employability Skills of Marketing Graduates’: Graduates as Products | en_US |
| dc.type | Thesis | en_US |