Influence Of Culture On Buying Decision Of Life Insurance Policy In The Case Of Ethiopian Insurance Industry (Insures Perspective)
| dc.contributor.advisor | Andualem, Getie (PhD) | |
| dc.contributor.author | Seifu, Tirsit | |
| dc.date.accessioned | 2021-01-11T08:23:19Z | |
| dc.date.accessioned | 2023-11-04T14:08:56Z | |
| dc.date.available | 2021-01-11T08:23:19Z | |
| dc.date.available | 2023-11-04T14:08:56Z | |
| dc.date.issued | 2020-12 | |
| dc.description.abstract | Life insurance market issues remain a main concern for insurance companies and scholars as well as policy makers. It is an important part of the social-economic development of a given country. Regardless of its importance for the social-economic development of a given country the culture of purchasing life insurance in Ethiopia is in a very slow growth when we compared to other countries it is even less than most African countries. This study was conducted with the objective of examining the influence of cultural factors that affect buying decision of life insurance in Ethiopia. The study used an explanatory research design and Primary data. The data was gathered using closed ended questionnaire. The study comprises target population of operational employees of insurance companies who sell life insurance policy. Out of one hundred twenty-five questionnaires administered, one hundred eighteen usable questionnaires were obtained constituting 94.4 percent for analysis. Among the five variables religion, cultural values, language and education have significant positive effect on the buying decision of life insurance in Ethiopia. Finally, the study recommended insurance companies to increase their product type to reach their potential customers different needs, simplify the language they use on their different format, prepare a well-planned awareness programs and utilize institutions like health sector, religious system etc as a motivator | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/24601 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | life insurance | en_US |
| dc.subject | cultural value | en_US |
| dc.subject | cultural beliefs | en_US |
| dc.title | Influence Of Culture On Buying Decision Of Life Insurance Policy In The Case Of Ethiopian Insurance Industry (Insures Perspective) | en_US |
| dc.type | Thesis | en_US |