Corporate Social Responsibility Practice of Multinational Companies in Ethiopia: The case of Heineken Brewery S.C
| dc.contributor.advisor | Shiferaw, Yohannes (PhD) | |
| dc.contributor.author | Gereziher, Berihu | |
| dc.date.accessioned | 2019-08-30T12:02:00Z | |
| dc.date.accessioned | 2023-11-08T13:38:01Z | |
| dc.date.available | 2019-08-30T12:02:00Z | |
| dc.date.available | 2023-11-08T13:38:01Z | |
| dc.date.issued | 2019-05 | |
| dc.description.abstract | Multinational profit making organizations carry out their corporate social responsibilities to show the human face of their business by protecting the environment and the safety of people living in the surrounding of their plants. The main aim of this study was to explore the CSR practices of a multinational Brewery Company in Ethiopia, Heineken Brewery, with specific reference to the brewery plant in Kilinto. The researcher explored the CSR practices with respect to Elikington’s corporate social responsibility triple bottom line and a specific focus on the people and planet perspectives. Relevant literature was reviewed to describe multinational companies CSR practices in developed and developing countries perspectives. Qualitative research method was used in the study with Case study approach since this research is about specific case in a specific company. Semi structured interview, observation and document analysis were used to collect data. Qualitative content analysis method was used to analyze the qualitative data and describe the meaning. The researcher examined the data in a systematic way in relation to the research questions reducing the data by coding and categorizing to draw meaning. The findings indicate that Heineken lacked proportionate CSR practice in its environmental and social CSR practices. Though the company took part in some philanthropic CSR activities, its CSR approach was short term and reactive instead of being proactive. Heineken CSR strategy needs modification to customize its global CSR strategies in to local contexts to solve local problems. Based on the findings, the researcher recommended that Heineken needs to make improvement in its CSR to contribute and empower the community to address their environmental and social needs. It is also recommended that Heineken needs to effectively communicate its CSR to the community. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/18918 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Journalisme | en_US |
| dc.title | Corporate Social Responsibility Practice of Multinational Companies in Ethiopia: The case of Heineken Brewery S.C | en_US |
| dc.type | Thesis | en_US |