Factors Affecting Export Marketing Performance Of Ethiopian Coffee
| dc.contributor.advisor | Andualem, Getie (PhD) | |
| dc.contributor.author | Alemu, Dawit | |
| dc.date.accessioned | 2021-01-04T06:18:12Z | |
| dc.date.accessioned | 2023-11-04T14:08:34Z | |
| dc.date.available | 2021-01-04T06:18:12Z | |
| dc.date.available | 2023-11-04T14:08:34Z | |
| dc.date.issued | 2020-07 | |
| dc.description.abstract | Ethiopian coffee export sector has been the major important source of foreign currency to the country. However the sector doesn’t contribute as intended. This study aims to see factors affecting export market performance of Ethiopian coffee. The factors studied using quantitative approach and the studied variables includes; Export Product characteristics, Export market specific characteristics, Firm/Managerial characteristics, presence and use of Export marketing Strategy, and Institutions Support Related Factors. Hence, it is revealed by this study is that except Export marketing Strategy, the other variables (Export Product characteristics, Export market specific characteristics, Firm/Managerial characteristics, and Institutions Support Related Factors) do have a significant positive effect on the Export Marketing Performance. The country should consider taking feedbacks from exporters before setting policy and give more priority in the economy and support the agricultural sector to get quality coffee. Banks and ECX should have to increase supports. Ethiopian coffee exporters Association have to give more updates and have to be a bridge to Exporters and Government. Exporters should have to track their foreign competitors and understand the international market activity, so they will be proactive rather than reactive in the market | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/24530 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Factors Affecting | en_US |
| dc.subject | Export market performance | en_US |
| dc.subject | Ethiopia | en_US |
| dc.title | Factors Affecting Export Marketing Performance Of Ethiopian Coffee | en_US |
| dc.type | Thesis | en_US |