Analysis of the Success Factors of Micro and Small Business Enterprises in Addis Ababa
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Date
2011-06
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Addis Ababa University
Abstract
The research study evaluated the relation between personal related success factors and business
related factors on the performance of MSEs in Addis Ababa. This is with a view to identify these
personal and business related factors that have a favorable relation to the performance of the
enterprises business performance. Primary data, through structured questionnaire, were collected
from the samples of 73 MSEs randomly selected from among those industries engaged in Food
and Beverage; Textile and Garment, Wood and Metal, and Merchandise and Retail shop. Data
were analyzed using descriptive and inferential statistics with the aid of Statistical Packages for
Social Scientists (SPSS). Also, analysis of variance was carried out to examine the variation in
the performance of enterprises related to the variation in each of the independent variables of the
study. The ANOVA result indicates there is no significance variation on the performance of
MSEs in relation to the variations to each of the eight independent variables of the study. But the
descriptive statistics result shows better performance for enterprises owned by individuals with
better education level, have prior management and industry experience. In addition it also shows
better performance for those enterprises that uses planning and record keeping
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Keywords
Micro and Small Business Enterprises