Trends, Challenges and Opportunities of Domestic Tourism Development in Ethiopia: Stakeholders’ Perspective
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2019-06
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Addis Ababa University
Abstract
The main objective of this study was to explore trends, challenges and opportunities of domestic
tourism development in Ethiopia based on stakeholders’ perspective. The study employed mixed
method design where both quantitative and qualitative data were collected from purposely
selected respondents. Quantitative data was collected from 159 participants drawn from key
tourism stakeholders including governmental bodies, tourism and hospitality service providing
entities, industry associations, academicians and experts based on purposive and convenient
sampling techniques. Qualitative data was collected from 10 key informants, two each from
officials, senior experts, academicians, tour operators and national tour guides based on
purposive sampling technique. Quantitative data was analyzed using descriptive statistics and
exploratory factor analysis, while qualitative data was analysed through content and discourse
analysis. The finding reveals that the trend of domestic tourism in the country is not developed
and also stricted to some travel purposes particularly to religion. Limited tour and travel culture
of citizens, government strategic directions and priority problems and capacity related problems
including research gaps on the sector and absence of appropriate institutional structure have
been identified as major challenges facing domestic tourism development in Ethiopia. On the
other hand, availability of abundant tourism resources and potentials were identified as most
enabling conditions to develop the sector.
Key Words: Domestic Tourism, Trends, Challenges, Opportunities, Stakeholders and Ethiopia
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Keywords
Domestic Tourism, Trends, Challenges, Opportunities, Stakeholders and Ethiopia