The effects of Marketing information system on Pricing decision of Managers Case of Ethiopian Airlines
| dc.contributor.advisor | G/Medhin, Mulugeta (PhD0 | |
| dc.contributor.author | Kassa, Addis | |
| dc.date.accessioned | 2021-01-01T07:54:32Z | |
| dc.date.accessioned | 2023-11-04T14:08:31Z | |
| dc.date.available | 2021-01-01T07:54:32Z | |
| dc.date.available | 2023-11-04T14:08:31Z | |
| dc.date.issued | 2020-06 | |
| dc.description.abstract | The main purpose of the study was to assess the effects of Marketing Information system on pricing decisions, case study of Ethiopian Airlines. Marketing information systems is a continuing and interacting structure of people equipment and procedure designed to gather, sort, analyze, evaluate and distribute pertinent timely and accurate information for use by marketing decision makers to improve their marketing planning execution and control. On the other hand, Price is the amount of money charged for a product or service. Price has been major factor affecting buyer choice. Smart managers treat pricing as a key strategic tool for creating and capturing customer value. Nowadays marketing information system is vital for different decision of marketing managers. The business environment is so dynamic that uninformed or delayed decision by managers can cost profitability of a business. Globalizations has provided customers with ample information on prices and enable them to choose from competitors and go for cheaper prices. To achieve the objective of the study, relevant literature was reviewed, and quantitative data were collected through questionnaire and filled by different group of staff under Ethiopian Airlines. Dimensions of marketing information system, timeliness of data, accuracy of data, selective retrieval of information, Integration between subsystems, relationship between system designers and system users, awareness and cost effectiveness have positive and significant effect on pricing decision. Other dimensions of marketing information system i.e quality of data and management role has effect on pricing decisions but not significant. By effective implementation of the dimensions of marketing information system Ethiopian Airlines can have better pricing decisions. Accordingly, all the dimensions of marketing information system namely quality of data, timeliness of data, accuracy of data, selective retrieval of information, management role, Integration between subsystems, relationship between system designers and system users, awareness on MIS and cost effectiveness of marketing information system has to be continuously assessed and improved | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/24474 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Marketing Information system | en_US |
| dc.subject | planning | en_US |
| dc.subject | data | en_US |
| dc.title | The effects of Marketing information system on Pricing decision of Managers Case of Ethiopian Airlines | en_US |
| dc.type | Thesis | en_US |