The Effect of Macro Business Environment on Export Performance and the Mediation Role of Strategic Market Orientation: The Case of Textile and Garment Exporter Multi-National Companies in Ethiopia
| dc.contributor.advisor | Abitie, Asres (PhD) | |
| dc.contributor.author | Mohammed, Seada | |
| dc.date.accessioned | 2022-05-18T13:56:01Z | |
| dc.date.accessioned | 2023-11-19T09:09:35Z | |
| dc.date.available | 2022-05-18T13:56:01Z | |
| dc.date.available | 2023-11-19T09:09:35Z | |
| dc.date.issued | 2022-01 | |
| dc.description.abstract | The purpose of this study is examining the effect of macro business environment on export performance and the mediation role of strategic market orientation of MNCs exporting textile and garment which are based in Addis Ababa. This study used quantitative research method and employed explanatory survey design to objectively answer the research questions. In order to achieve the study objectives, 165 sample respondents were selected through stratified random sampling technique. Accordingly, data were collected through self-administered questionnaire from sample respondents. Out of 165 respondents, 150 workable data were obtained. These data, analyzed through inferential statistics tools. An inferential statistics with the help of SPSS confirmed that macro business environment has positive and statistically significant relationship with export performance. Moreover, macro business environment has strong and significant effect on export performance. The technological factors were identified to have the bigger impact on export performance. Meanwhile, strategic market orientation partially mediates the relationship between macro business environment and export performance. Macro business environment in general have strong effect in shaping the company’s strategic orientation. Critical lesson were observed in policy, industry, firms and educational implications. Key words: Multinational-companies, political and legal environment, economic environment, socio-cultural environment, technological environment, environmental factors, strategic market orientation, export performance | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/12345678/31698 | |
| dc.language.iso | en | en_US |
| dc.publisher | A.A.U | en_US |
| dc.subject | Environmental Factors | en_US |
| dc.subject | Export Performance | en_US |
| dc.title | The Effect of Macro Business Environment on Export Performance and the Mediation Role of Strategic Market Orientation: The Case of Textile and Garment Exporter Multi-National Companies in Ethiopia | en_US |
| dc.type | Thesis | en_US |