The Effect of Strategic Plan Implementation on Bank’s Performance: Emperical Evidence from Oromia Bank
| dc.contributor.advisor | Asres Abitie (PhD) | |
| dc.contributor.author | Oljira Tesfaye | |
| dc.date.accessioned | 2025-05-08T06:48:58Z | |
| dc.date.available | 2025-05-08T06:48:58Z | |
| dc.date.issued | 2025-01-22 | |
| dc.description.abstract | This study aims to investigate the impact of strategic plan implementation on the performance of Oromia Bank, addressing the critical need for effective strategic planning in enhancing operational efficiency, profitability, and customer satisfaction within Ethiopia's dynamic banking sector. Utilizing a mixed research approach and explanatory research design, the study collected data from employees through descriptive and inferential statistics, focusing on key performance indicators such as return on assets (ROA), return on equity (ROE), and customer satisfaction. Findings indicate that while the quality of strategic plans is perceived positively, their direct correlation with profitability is weak, with a notable example being a weak correlation coefficient of 0.071 for strategic plan quality. Moreover, employee engagement significantly enhances strategic implementation outcomes, as evidenced by a positive correlation of 0.150, while challenges in execution, particularly resistance to change, negatively affect performance, with a regression coefficient of -0.159. The study concludes that gaps in leadership commitment and resource allocation hinder effective strategy execution, recommending improved training and development programs to foster a more engaged workforce. By addressing these challenges and enhancing employee involvement, Oromia Bank can achieve better performance outcomes and maintain a competitive edge in the financial landscape. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/5405 | |
| dc.language.iso | en | |
| dc.publisher | A.A.U | |
| dc.title | The Effect of Strategic Plan Implementation on Bank’s Performance: Emperical Evidence from Oromia Bank | |
| dc.type | Thesis |