The Challenges, Opportunities and Achievements of Mobile Banking in Addis Ababa City, Lideta Area A Bank’s Perspective
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Date
2024-10-25
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A.A.U
Abstract
Mobile banking enables people to conduct financial transactions via their mobile phones, offering convenience and fitting modern lifestyle demands. This tool has garnered interest from banks, network providers, and other institutions, becoming a widely offered service. However, most research focuses on the customer perspective, overlooking the banks' viewpoint, especially in countries like Ethiopia, where mobile banking is still emerging. This study examines mobile banking from the perspective of Ethiopian banks, using interviews with managers and mobile banking officers to collect data. Findings indicate that banks face challenges in achieving their mobile banking goals due to limited infrastructure, a new market environment, and trust issues. Despite these obstacles, banks have benefited by reducing operational costs, expanding their customer base, generating additional revenue, and increasing transaction volumes. A key opportunity identified is the potential for e-commerce integration. The study recommends that the government invest in infrastructure, while banks focus on data security and privacy, dedicating resources to support the growth and full potential of mobile banking services.