The Effect of Corporate Social Responsibility on Organizational Performance. the Case of Safaricom Ethiopia
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Date
2025-02-07
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A.A.U
Abstract
This study set out to investigate how corporate social responsibility affects Safaricom Ethiopia's
organizational performance. The study used an explanatory research design to investigate how
corporate social responsibility affects the performance of organizations. To arrange the data
required for the study, a combination of research methodologies was also employed.
Questionnaires and interviews were used to gather data. The data was gathered using both
primary and secondary approaches, with the questioner serving as a source of data collection
instrument. 156 employees of the company were selected, and 655 people in total were targeted.
Based on their managerial responsibilities, backgrounds, and areas of expertise, the heads of
each department provided all of the samples. In this study, purposive and simple random
samples were both employed. Descriptive and inferential statistics were used to analyze the data
that was gathered. According to the interview results, the company's commitment to corporate
social responsibility has improved customer loyalty and brand reputation. As demonstrated by
the various social projects that have increased market share and customer interest, ethical
business practices can result in financial success. Every independent variable had a positive
impact on the dependent variable, according to the results of the regression analysis. According
to the model summary table adjusted r-square value of 0.663, variation in the four independent
variables accounted for 66.3 percent of Safaricom's organizational performance, with the
remaining 33.7% coming from random error and other independent factors not included in the
model. In light of the study's objective of assessing the impact of philanthropic corporate social
responsibility on organizational performance, the researcher concluded by advising Safaricom's
senior management to expand its charitable activities and give its employees comprehensive
training.