The Role of Motivational Practices on Employee Engagement Among Sales Staff: A Case Study of The Private Real Estate Industry in Addis Ababa City
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Date
2024
Authors
Eyosias Negash
Journal Title
Journal ISSN
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Publisher
A.A.U
Abstract
The purpose of this study is to investigate the role of motivational practices on
employee engagement among sales staff in the private real estate industry in Addis
Ababa, Ethiopia. The data analysis involved both descriptive and inferential statisti cs to
analyze the data. The study used surveys/questionnaires to collect data from sales staff
in the private real estate industry in Addis Ababa, and analyzed the data using
correlation analysis ANOVA, and multiple regression analysis to examine the
relationships between motivational practices (financial incentives, non-financial
incentives, training and development programs, and performance feedback) and
employee engagement. A mixed approach was used for data collection, including
primary data from 263 questionnaires. The findings suggest that financial incentives,
non-financial incentives, training and development programs, and performance
feedback have a significant positive effect on employee engagement. Specifically,
financial incentives and non-financial incentives (such as recognition and appreciation)
were found to have a strong positive relationship with employee engagement levels,
while training and development programs were also recognized as important drivers of
employee engagement. Performance feedback was found to have a positive effect on
employee engagement, although the relationship was not statistically significant. The
results of the study support the importance of incorporating motivational practices into
employee engagement strategies, particularly in industries where sales staff are critical
to business success. The findings have implications for human resource management
practices in the private real estate industry, highlighting the need for organizations to
prioritize employee motivation and engagement to improve performance and
productivity.