The case of the Commercial Bank of Ethiopia (CBE)head quarter
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Date
2025-01-10
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Addis Ababa University
Abstract
Communication is a vital process within any organization, deeply affecting how employees experience their work environment. The way employees view internal communication greatly impacts their overall perception of the workplace. When communication is seen as clear, consistent, and effective, it tends to enhance employees’ satisfaction with their jobs and foster a more positive work atmosphere. According to Locke (1976), job satisfaction acts as an indicator of several positive outcomes linked to employee attitudes and behaviors. Consequently, improving satisfaction with internal communication can be an effective approach to enhancing overall job satisfaction. Building on premise, the present study draws upon the Communication Satisfaction Theory developed by Downs and Hazen (1977) to explore the relationship between internal communication and employee job satisfaction, with a specific focus on employees of the Commercial Bank of Ethiopia (CBE). The primary objective of this research is to empirically investigate whether a significant association exists between these two key constructs. The study utilizes over 204 employees to ensure the reliability and generalizability of the findings. The results reveal a positive bivariate correlation between communication satisfaction and job satisfaction. Moreover, multiple dimensions of the communication satisfaction scale were found to have a statistically significant influence on employees’ overall job satisfaction, thereby highlighting the importance of effective internal communication in enhancing workplace well-being.
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Keywords
Employee Communication, Communication Climate, Communication Satisfaction, Communication Dimensions