Assessing the Challenges and Prospects of Deposit Mobilization in Bunna Bank: A Case Study of Selected Branches in East Addis Ababa District
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Date
2024-12-24
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Publisher
AAU
Abstract
In this study, the primary aim of this project was to Assessing the Challenges and Prospects of
Deposit Mobilization in Bunna Bank selected branches in East Addis Ababa District. The panel
data covered the period from 2018-2023 and using Primary data from 30 sampled respondents of
experienced employee of the bank. Descriptive method design approaches were adopted for the
study and none probability sampling techniques or purposive sampling used to collect data. This
study data collection depended on both primary and secondary data. Primary data obtained
through quaternary and secondary data collected from panel data and document review. The key
finding was that shows the challenges for deposit mobilization in Bunna bank, The survey
identified that, Competition in the banking industry ,cumbersome (complicated) account opening
procedure and process , Service delay and duplication, inadequate provision of loans to
customers, Poor Customer Service, Less Availability and functional modern ICT facilities, Time
consuming loan application process, Location of the branch are inconvenient for customers,
poor service delivery and inflation, political instability, and unstable economic conditions are
the major challenges for banks deposit mobilization. Finally the management must look, client
handling culture and services right the first time improving service quality standard of the bank
to introduce to which will enhance deposit mobilization and should prepare for competition that
will arise from local bank.