The Practices of Crisis Management and Communication the Case of National Disaster Risk Management Commission of Ethiopia
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Date
2019-06
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Addis Ababa University
Abstract
This main aim of the study was to assess the practice of public relations in crisis management and communication of the Federal Republic Ethiopian National Disaster Risk Management Commission. And the study specific objectives were identifying the roles played by public relations directorate of the National Disaster Risk Management Commission of Ethiopia, analyzing the methods be used by the National Disaster Risk Management commission public relations practitioners in crisis communication and management, investigating the general organization structure and the place of the public relations directorate in the way to meet organizational goals and objectives and in the handling crisis communication and management practices, and identifying the challenges and problems of the commission in working towards crisis management and communication suggest possible solutions. Also the researcher has used descriptive research design and mixed research approaches, that is, qualitative and quantitative research method. And the student researcher collected the data by using two types of questionnaires, it means from NDRMC employee and selective stakeholders organizations. Besides, it used observation together with interview as research tools. In the interview five key informants are included in the study. Also the researcher distributed 152 questionnaires for respondents taken as sample populations and but managed to collected 122 (80%) of questionnaires from the total. 33 questionnaires from five selective stakeholders of the commission are also considered. And also the researcher used observation as a data collection tool and the researcher has prepared an observation check list, and then observed some elements of the commission. Finally, the study found out that the commission’s public relations did not practice in professional sense and also the PR directorate had no managerial role and it merely had technical role. Also the commission has lacked strategic and scientific research based crisis management and communication activity.
Key Words Crisis Communication Crisis Management Public Relations
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Keywords
Crisis Communication, Crisis Management, Public Relations