Assessing the Promotional Practices of Tour Operators in Ethiopia
| dc.contributor.advisor | Belayneh, Temesgen (PhD) | |
| dc.contributor.author | Geresu, Kidane | |
| dc.date.accessioned | 2021-05-24T06:42:54Z | |
| dc.date.accessioned | 2023-11-04T14:10:18Z | |
| dc.date.available | 2021-05-24T06:42:54Z | |
| dc.date.available | 2023-11-04T14:10:18Z | |
| dc.date.issued | 2015-06 | |
| dc.description.abstract | This study was conducted under the title “assessment of tour operator promotional practices in Ethiopia". The main objective of the study is to examine whether the mix of the promotion elements have been applied effectively by TTO. The study is descriptive in its nature and employed both qualitative and quantitative research methods. The main sources of primary data in the study is TTO. Both structured and unstructured questionnaires were used to collect data which was then coded and analyzed using descriptive statistics. The target population of the study is 333 TTO which are found in Addis Ababa and 181 respondents were selected based on convenience method. One person from each selected TTO filled the questionnaires based on the experience and knowledge in the area. Among the findings, it was revealed that the mixes of the promotional elements are important means of communication with both international and domestic tourists. Though they are not yet effectively combined to use them, the reason could be due to limited tourism product development, high package price for the existing product, poor promotional strategy and program, lack of attention and knowledge on tourism marketing and promotion strategy and limited integration among TTO. It is recommended to customize promotion strategy and program that consists proper mixes of promotional elements to attract more tourists that best suits to tourism resources of the country | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/26535 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Domestic tourist | en_US |
| dc.subject | International tourist | en_US |
| dc.subject | Promotion | en_US |
| dc.title | Assessing the Promotional Practices of Tour Operators in Ethiopia | en_US |
| dc.type | Thesis | en_US |