Analysis of Strategic Change and Employee Performance at Commercial Bank of Ethiopia

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Date

2022-01

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A.A.U

Abstract

The purpose of this study is to investigate the effect of strategic change, communication system and Covid-19 on the performance of employees of the commercial bank of Ethiopia during the Corona pandemic. It also examined differences in the attitude of employees about strategic change with respect to the types of departments, gender, age and years of services in the bank. A sample of 165 respondents were drawn from the CBE in each department using systematic sampling method. Primary data was collected through questionnaire. Data was analyzed using multiple linear regression, t test and one way ANOVA. The findings of the study indicated that strategic change implementation was significantly associated with employees’ performance with in the context of Commercial Bank of Ethiopia. Furthermore, years of services was found to be signifcanlty associated with employee performance. Statistically significant differences in attitude towards strategic change among commercial bank employees was also found between first degree and second degree (t (163) = -3.08, p<0.05) with scores for first degree holder employees (M=75.77, SD=15.23) being lower than employees with MA or MSc (M=82.64, SD=13.37). Implication of the findings for research and theory were discussed.

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Keywords

Strategic change, COVID-19, communication system, employee performance

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