Empirical Analysis on the Determinants of Electronic Card Payment Technologies’ Adoption (The Case of Commercial Bank of Ethiopia)
| dc.contributor.advisor | Belayneh, Temesgen (PhD) | |
| dc.contributor.author | Abdella, Nebil | |
| dc.date.accessioned | 2021-04-29T05:58:10Z | |
| dc.date.accessioned | 2023-11-04T14:09:15Z | |
| dc.date.available | 2021-04-29T05:58:10Z | |
| dc.date.available | 2023-11-04T14:09:15Z | |
| dc.date.issued | 2016-06 | |
| dc.description.abstract | The purpose of this paper is to examine the determinants for customers to adopt Electronic Card Payment Technologies adoption, in the context of the Commercial Bank of Ethiopia. Structured questionnaire was developed. The hypotheses were tested on customers of the CBE with a sample of 440 out of which 396 were collected by making use of multistage sampling method. Both descriptive and inferential analytical techniques were used. To analyze the relationships among the variables under investigation, multinomial logistic regression were employed. In addition, Parameter estimate were used to determine the level of influence variables have on non-adopters, partial adopters and full-adopters. Furthermore, chi-square test was used to analyze the association between selected demographic factors and adoption. The findings of this study have shown that, except for Social Influences, Perceived Ease of use, Perceived Risk, Marketing Communication Influences, Perceived Usefulness and compatibility found to have significant effect on Electronic Card Payment Technologies’ adoption of CBE’s customers in Addis Ababa. Furthermore, a significant association exists between ECPT adoption and age, educational level and income. However no significant association is found between sex and adoption. The results are very useful for CBE to devise strategies in order to increase the adoption rate of Electronic Card Payment Technologies. It is recommended for awareness creation in order to change the perception that ECPTs are difficult and risky. Furthermore, it is recommended for CBE to intensify its marketing communication activities and introduce more services. As evident from this study, a different result could be gained if comparative study, on the topic of this study, among selected banks in Ethiopia is conducted. This study is conducted only for ECPTs. Hence, the findings might not be applicable to other E-payment services like Internet Banking and Mobile Banking. Furthermore, this study is conducted from the perspective of customers only. However, a more comprehensive result could be gained if a study, that takes all stakeholders in the ecosystem in to account, is conducted | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/26246 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Electronic Card Payment Technologies (ECPTs) | en_US |
| dc.subject | Adoption | en_US |
| dc.subject | Commercial Bank of Ethiopia | en_US |
| dc.title | Empirical Analysis on the Determinants of Electronic Card Payment Technologies’ Adoption (The Case of Commercial Bank of Ethiopia) | en_US |
| dc.type | Thesis | en_US |