Factors Affecting Business Growth of Medium Enterprises: Case of Lideta Sub-City Medium Enterprises

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Date

2024-07-05

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AAU

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Growth is an important phenomenon in business enterprises. Hence, a company’s growth indicators must be studied over time. Some of the indicators are growth of sales, its long- and short-term changes, growth of physical output of market share, increased demand for products or services, growth of assets, and so on. Therefore, it is crucial to take a close look at how various factors can affect the business growth of medium-level industries. This paper attempted to identify factors that are affecting the growth of medium enterprises with a special emphasis on woodwork, metalwork, retailers, raw material supply, livestock raring, decoration, internet cafes, and sub-contracting in Lideta Sub-city administration. The research included financial accessibility, employment opportunities, public policy, marketing, infrastructure, internal management, and entrepreneurship as explanatory variables.165 distributed questionnaires to owners, managers, and any other responsible individuals from medium-sized enterprises. 155 (92.0%) of the distributed questionnaires were collected, and all were utilized to analyze the data. To analyze the data, the researcher used descriptive statistics such as percentage, mean, and standard deviation as well as inferential statistics such as Pearson correlation coefficients and multiple regressions. According to the study's findings, internal management had a negligible effect on growth, whereas working conditions, government policies, market factors, entrepreneurship, and infrastructure are significant determinants and positively affect the growth of medium enterprises. The study findings indicate a strong, positive association between medium enterprise growth financial access, working place, government policy, market factor, infrastructure, and entrepreneurship. It recommended banks and MFIs to set aside a specific amount of their loanable capital for medium enterprises’ business owners to make it easier for medium enterprises to receive credit. It also recommended the government to organize medium enterprises as an industry village in a suitable location by building sheds and other common necessities, arranging common facilities

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