The Opportunities and Challenges of Social Media on Journalistic Practice: Ethiopian Broadcasting Corporation (EBC) and Fana Broadcasting Corporate (FBC) in Focus
| dc.contributor.advisor | Beyene, Zenebe (Ph.D) | |
| dc.contributor.author | kebede, Demeke | |
| dc.date.accessioned | 2018-11-06T07:49:49Z | |
| dc.date.accessioned | 2023-11-08T13:37:55Z | |
| dc.date.available | 2018-11-06T07:49:49Z | |
| dc.date.available | 2023-11-08T13:37:55Z | |
| dc.date.issued | 2017-12 | |
| dc.description.abstract | The Opportunities and Challenges of Social Media on Journalistic Practice: Ethiopian Broadcasting Corporation and Fana Broadcasting Corporate in Focus By Demeke Kebede Addis Ababa University, 2017The main objective of the study was to assess "the opportunities and challenges of social media on journalistic practice: Ethiopian roadcasting Corporation (EBC) and Fana Broadcasting Corporate (FBC) in Focus". The study xamined the rate of journalists' social media utilization for their day to day journalistic practice, how social media is changing the ways in which journalists' information gathering and reporting process, and what are the opportunities and the challenges for journalistic practice in the age of social media. Data was collected using mixed (qualitative and quantitative) method. Questionnaire, In-Depth Interview and Focus Group Discussion was deployed in study during May, 2017 - August, 2017. The findings of the study showed that all respondents (241- 100%) prefer Facebook. Most of the FGD participants and Interviewees also confirmed that Facebook is their first choice, and You Tube is their next preference. Even though the majority, 213 (88.38%), of respondents are into the social media for information purpose, only 157 (65.7%) journalists are using for journalistic practice. Among theses 157 respondents, almost half of them ( 49.68%) sometimes use it and only 2.54% often visit it. The majority of FGD participants and Interviewees also agreed as they are not often uses social media for their practice. Therefore, the use of social media for journalistic purpose is not that significant, though it's increasingly growing by the day. The finding also reveals that, of the total 241 respondents, 175 (72.61%) and the majority of FGD participants as well as Interviewees believes the social media presents both challenges and opportunities. Helping as a means for agenda dissemination and source of agenda, information gathering and reporting, being an alternative platform for the journalists themselves as well as their media organizations, accessing immediate feedback from audiences and networked opportunity with professionals are among the opportunities. On the one hand, social media is challenging big agendas by diverting trivial issues, hate speeches, defamations and fake news. Finally, the study finds out, despite recognizing the significance of the social media, both journalists and the media houses have not been Exploiting the potential of the social media to the best of their interest. Therefore, it needs proper training, attention and leadership both from the media houses, journalists, researchers, educational institutions as well as policy makers. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/13790 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | AAU | en_US |
| dc.subject | social media on journalistic practice | en_US |
| dc.title | The Opportunities and Challenges of Social Media on Journalistic Practice: Ethiopian Broadcasting Corporation (EBC) and Fana Broadcasting Corporate (FBC) in Focus | en_US |
| dc.type | Thesis | en_US |