Attitude of Employees’ and Public Relation Officers on the Use of Facebook as a Public Relation Tool: Case of the Federal Ministry of Trade And Industry
| dc.contributor.advisor | Dino, . Abdulhaziz (PhD) | |
| dc.contributor.author | Girma, Tizita | |
| dc.date.accessioned | 2021-08-25T09:09:08Z | |
| dc.date.accessioned | 2023-11-08T13:41:03Z | |
| dc.date.available | 2021-08-25T09:09:08Z | |
| dc.date.available | 2023-11-08T13:41:03Z | |
| dc.date.issued | 2021-05 | |
| dc.description.abstract | The purpose of this study was to assess the use of social media, especially Facebook, as a public relation tool in the Ministry of Trade and Industry of Ethiopia. The study used an exploratory research design with both quantitative and qualitative data collection method. The study was conducted using the structured questionnaire and interview guided questions. The study also used the purposive sampling design. Data was analyzed through statistical percentage for quantitative data and thematic analysis was used to describe the qualitative data. The findings of the research indicated that social media was used mostly to find news and information, to share information with others; to get feedback from audience; and to see what is going on in the social media world. The study also tells us three forms or applications/mediums of social media are officially used to disseminate information in the organization. These applications were Facebook, Telegram & Twitter; where Facebook is the most preferred mode of social media (85.3% of respondents reported it). The research finding also revealed that the organization has no standardized social media ethics and codes of conduct. Finally, the study recommends that the organization should: have the standardized social media ethics and codes of conduct; and facilitate & provide the in-service training programs for the Public Relations Practitioners to update their knowledge & skill. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/27739 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | AAU | en_US |
| dc.subject | study was to assess the use of social media | en_US |
| dc.title | Attitude of Employees’ and Public Relation Officers on the Use of Facebook as a Public Relation Tool: Case of the Federal Ministry of Trade And Industry | en_US |
| dc.type | Thesis | en_US |