Assessment of Policy Formulation and its Implementation to Control Alcohol Advertising Ban in Ethiopia
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Date
2021-09
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A.A.U
Abstract
It is known that a proclamation has been issued regarding the ban on alcohol advertising in
Ethiopia; as a result, all alcohol advertising on television and radio stopped. Accordingly, the
purpose of the study was to analyze and investigate policy formulation and its implementation to
control the alcohol advertising ban in Ethiopia. The analysis primarily focused on alcohol
advertising policies and strategic documents. The research in addition to the policy approach
was guided by the theories and models derived from the literature review on alcohol advertising
ban policy formulation and implementation to analyze the access to the policy process and level
of influence enjoyed by key government and non-government actors. A qualitative approach was
used to analyze the research questions in the study. In-depth interviews with key informants,
document review, and observation methods of data collection were used and also served to
triangulate the data. A purposive sampling method was used to select and undertake in-depth
interviews with a total of 20 Key Informants from both the government and NGOs institute that is
the Food, Medicine and Health Care Administration and Control Authority of Ethiopia,
Ethiopian public health institute, Ministry of Women Children and Youth, Ethiopian Broadcast
Authority and Mathios Wondu Ethiopian Cancer Society. Findings, from each of the abovementioned
institutions, have identified their distinct role to play in the Alcohol Advertising
Prohibition Proclamation, from Formation to implementation process. This study concluded that
confirms the involvement of government bodies and non-governmental organizations and
explores the policy processes that need to be considered in order for other policy-making options
and identifies those responsible for its implementation.
Key words: policy, alcohol, advertisement, formulation, implementation
Description
Keywords
Formulation, Implementation