The Emerging Market Clearing Practice in Ethiopia (The Case of Boutiques in Arda Sub-City; Addis Ababa)
No Thumbnail Available
Date
2010-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
In this paper the Emerging Market Clearing Practice in Ethiopia was investigated in Arada-
Subcity: Addis Ababa
Data were obtained via interview, questionnaire and personal observation. The questioner
designed for the customers and seller(s) and/or owner(s) separately. 79 questioners were
distributed to and collected from the customers and from 18 questioners distributed to seller (s)
and/or owner(s) 16 (88.9) were collected. 8 seller (s) and/or owner(s) were interviewed and 20
customers who came to purchase the product on Saturday from 4:00pm to 5:00 pm and 10:00am
to 11:00am were fill the questionnaire and interviewed.
The findings of the study indicated that customers perceived the discount rate as erroneous, the
actual price and the displayed discount were in consistence, and there was only a slight
reeducation in price. Respondents also indicated that the clearance sales increase their sales
volume even if the customers are reluctant to purchase on the specified period and this indicates
that customer behavior have its own effect on the applied strategy. The main reason of the
boutiques for applying clearance sales was to sell the bulky inventory.
Description
Keywords
Market Clearing Practice in Ethiopia