Ethiopian National Male Foot Ball Team and the Satisfaction of Fans in Addis Ababa Particular Focus on the Reasons of the Team in Satisfying its Fans
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Date
2015-06
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Addis Abeba university
Abstract
The objective of undertaking this study was to critically analyze and discuss the satisfaction of
fans on Ethiopian Male Football Team with giving particular focus to the reasons of failing to
satisfy the wish and interest of its fans in Addis Ababa since 2000s. For this purpose, mixtures of
qualitative and quantitative analysis approach were adopted. Further, primary and secondary
sources of data that informed this study were used. To the primary data, purposive sampling has
been applied to get the right respondents. For the secondary sources, several documents are
analyzed. The analysis of the findings proves that the level of fan satisfaction is fluctuating and
currently downgraded as the performance of the team has been fluctuated and decrease
respectively due to that the successes of football team and fan satisfaction are interdependent.
Fan satisfaction is attributed or manifested by emotional physical acts and, reinforcing the
support to the national team through different means. More importantly, the major reasons of
failure of the EMNFT to satisfy fans are team performance, goal and championing for
international game; individual performance technical competency; coaches and sport
federation`s leadership problem; stadium attractiveness and services in and around the stadium;
the limited activities of the stakeholders especially the teams and the EFF to recruit substituent
players from sport academies and ethical problems of the individual athletes. The unethical
behaving of the athletes during the local and international game is also considered ones of as the
factor to limit fan satisfaction and progress of the EMNFT in its success. Hence, to satisfy the
fans and to succeed in performance improvement, it is recommended that, the EMNFT and the
governments especially the Ethiopian Football federation have to rebuild the team with
physically, technically and ethically fit athletes, work to recruit substituent athletes by focusing
on youths at the grassroots through youth academy. Within the system of the EFF, open and
transparent activities of employing staffs and selecting players are the vital thing that need have
an emphasis
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Keywords
Football Fan; Satisfaction; Fan Satisfaction; National Team and Athletes