Portrayal and Representation or Ethiopian Women in Print Media (The Case of Some Selected Newspapers and Magazine)
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Date
2010-06
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Addis Ababa University
Abstract
This rescarch examined the portra yal and rcprcsentations of Ethiopian womcn In print Media,
which were published from Meskerem 1, 200 I to Meskerem I, 2002 E.C
To carry o ut this in vesti ga tion thc ma jor methodological ap proach was qua li tative rcsearch.
Accordingly, content analys is, in-depth interview and questionnaires have been used to collect
data. Purposive, conveni ent and simple random samplings were employed to se lect newspapers,
magazines and respondents of the study. Accordingly, li fty-two sample edi tions wcre taken from
1\\0 newspapers and one magazine (Addis Admas, Addis Zemen and Kalkidan).The study
involved, 81 participants but the data were gathered ii·om 71 ind ividuals finall y. (i.e. 65 were
readers and six journalists)
The findi ng of the resea rch revea led that women and thcir issucs were scarcely presented in
n ~lVspapcrs and magazi nes. The only topic where women had better representation was topic
rdated to gcnder-bascd viol ence. In issues such as politics and eco nomy, they were almos t non-
~x i s tent. Women were fi·cqu ently portrayed as victims of gender-based violence and as
economica lly dependent. They were barely represented as asscrti ve, public fi gures and as role
model s. In media women are portrayed most ly performing the ir tradit ional roles. Main ly
rcproducti ve roles of women were highly emphasized in newspapers and magazines.
Fina ll y, the representation of women in top deci sion -making position was al so not propo rtiona l.
Men he ld majority of top decision-making positions compared to women. This implies unfa ir
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rep rese ntation of women in top decision-mak ing position.
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Keywords
Ethiopian Women in Print Media