The Influence of Digital Technology in Improving Supply Chain Efficiency: In the Case of Ethiopian Airlines

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dc.contributor.advisorZellalem Tadesse (PhD)
dc.contributor.authorYodit Teklemariam
dc.date.accessioned2026-03-31T04:40:18Z
dc.date.available2026-03-31T04:40:18Z
dc.date.issued2025-09
dc.description.abstractThe object of this study is to examine the influence of digital technology in improving supply chain efficiency in Ethiopian Airlines procurement and supply chain division. Four dimensions of digital components such as integration, visibility, automation, and communication were examined with respect to major supply chain performance indicators like cost reduction, operational efficiency, cycle time reduction and customer satisfaction. An explanatory research design with mixed research approach is used, utilizing survey questioner to collect the quantitative data and semi structured interviews for the qualitative data, to have a comprehensive analysis of the subject under study. Out of the distributed 199 survey questioners, 188 were responded, which is 94.47% response rate and acceptable to conduct the study. The descriptive statistics indicate that there is a strong agreement regarding the effectiveness of digital tools in improving supply chain efficiency. Furthermore, the inferential statistics, both the correlation and regression analysis prove there is a statistically significant and positive relationship between all the four digital dimensions and supply chain efficiency, with automation and visibility identified as the most influential variables. The study concluded that implementing digital technology strategically can significantly improve supply chain outcomes and improve overall supply chain efficiency.
dc.identifier.urihttps://etd.aau.edu.et/handle/123456789/8014
dc.language.isoen_US
dc.publisherAddis Ababa University
dc.subjectSupply chain efficiency
dc.subjectdigital technology
dc.subjectintegration
dc.subjectvisibility
dc.subjectautomation
dc.subjectand communication.
dc.titleThe Influence of Digital Technology in Improving Supply Chain Efficiency: In the Case of Ethiopian Airlines
dc.typeThesis

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Logistics and Supply Chain Management