Assesing the Role of Media In Promoting Peace: The Case of Ethiopian Radio Amharic Service ‘’Seate Zena’’ News Reporting

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Date

2021-02

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AAU

Abstract

This research project has explored and critically assessed the effect of media on the promotion of peace. The purpose of the study was to assess how ETHIOPIAN RADIO ‘’Seate Zena’ ’news reporting is promoting peace. The study employed both quantitative and qualitative methods approach to analysed the news content data collected from April 2018 to March 2019 and to analyse the in-depth interview data collected from the selected Ethiopian Radio 11 respondents. The quantitative data were analysed by using statistical package for social sciences (SPSS). For this purpose, from one-year total 1233 news items, 510 news of 4 months are selected from the archive by probability sampling, non-probability sampling as well as purposive and systematic sampling methods were used in the study to get enough information. The study will use as an input and turning point for further research to journalists, policy makers, students, researchers and for other stake holders to the issue. The findings of the study showed that, the station is almost does not pay much attention to cover issues of peace promoting news in the given period of time. In addition to this, the findings of the study also indicates that the journalists working in Ethiopian Radio have been facing internal and external challenges that hinder them to report issues of promoting peace. Therefore, in order to solve the problem beside editorial review done and new additional peace specialized team is organised, journalist of Ethiopian Radio should be supported by the organization. Government political influence on the media should be limited is also part of the recommendation. In addition to this, capacity building for both journalists and media managers is important. Further research on the practice and challenges of media coverage on peace promotion report is recommended timely as much as possible

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Keywords

critically assessed the effect of media on the promotion of peace

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