Assesing the Role of Media In Promoting Peace: The Case of Ethiopian Radio Amharic Service ‘’Seate Zena’’ News Reporting
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Date
2021-02
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AAU
Abstract
This research project has explored and critically assessed the effect of media on the promotion
of peace. The purpose of the study was to assess how ETHIOPIAN RADIO ‘’Seate Zena’ ’news
reporting is promoting peace. The study employed both quantitative and qualitative methods
approach to analysed the news content data collected from April 2018 to March 2019 and to
analyse the in-depth interview data collected from the selected Ethiopian Radio 11 respondents.
The quantitative data were analysed by using statistical package for social sciences (SPSS). For
this purpose, from one-year total 1233 news items, 510 news of 4 months are selected from the
archive by probability sampling, non-probability sampling as well as purposive and systematic
sampling methods were used in the study to get enough information. The study will use as an
input and turning point for further research to journalists, policy makers, students, researchers
and for other stake holders to the issue. The findings of the study showed that, the station is
almost does not pay much attention to cover issues of peace promoting news in the given period
of time. In addition to this, the findings of the study also indicates that the journalists working in
Ethiopian Radio have been facing internal and external challenges that hinder them to report
issues of promoting peace. Therefore, in order to solve the problem beside editorial review done
and new additional peace specialized team is organised, journalist of Ethiopian Radio should be
supported by the organization. Government political influence on the media should be limited is
also part of the recommendation. In addition to this, capacity building for both journalists and
media managers is important. Further research on the practice and challenges of media
coverage on peace promotion report is recommended timely as much as possible
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critically assessed the effect of media on the promotion of peace