Determinants of Customers’ Intention to Use E-Payment Services: Evidences from Addis Ababa
| dc.contributor.advisor | kebede, Hailemariam (PhD) | |
| dc.contributor.author | Bonge, Yaboneh | |
| dc.date.accessioned | 2021-01-11T11:56:44Z | |
| dc.date.accessioned | 2023-11-04T14:08:58Z | |
| dc.date.available | 2021-01-11T11:56:44Z | |
| dc.date.available | 2023-11-04T14:08:58Z | |
| dc.date.issued | 2020-06 | |
| dc.description.abstract | The purpose of this thesis was to investigate factors that determine the intention of users or consumers in Addis Ababa towards using electronic payment services, using the deductive approach by adapting and testing the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) with a rational substitution of Habit by Image, to quantitatively examine the relationship between the independent and dependent variables. Explanatory and descriptive research designs were used to identify the determinants of users’ intention to use e-payment services. A sample of 385 respondents from Addis Ababa were selected using the convenience sampling techniques and primary data were collected using survey questionnaires. The data obtained were analyzed quantitatively by both inferential and descriptive statistics using the Statistician Software for Social Sciences (SPSS) version 25. The findings of the analysis revealed that all the variables were positively correlated with each other and performance expectancy, facilitating conditions, price value, and image were statistically significant and positively influenced the intention of customers to e-payment services, whereas effort expectancy, social influence, and hedonic motivation were statistically insignificant. The study concluded that all the seven factors used in the study predicted 39.4 percent of the variance in the customers’ intention of using e-payment services and that users/customers intend to use e-payment systems because of the benefits they assume to drive from the services, the comparatively lower associated costs, the availability of facilitating situations and the assumed higher social status in the society. The study recommends e-payment service providers to integrate more features and services to their e-payment systems, ease the procedures of using the services and teach their customers on how to use the systems. The government organs should facilitate the introduction and expansion of e-payment service by creating proper legal platforms and providing infrastructure | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/24608 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | e-payment | en_US |
| dc.subject | behavioral intention | en_US |
| dc.subject | performance expectancy | en_US |
| dc.title | Determinants of Customers’ Intention to Use E-Payment Services: Evidences from Addis Ababa | en_US |
| dc.type | Thesis | en_US |