The Likely Impact of Social Media on the Political Participation: The Case of Ambo University
| dc.contributor.advisor | Mekasha, Mekuria ( Assistant professor) | |
| dc.contributor.author | Tamiru, Azeb | |
| dc.date.accessioned | 2019-08-27T08:05:35Z | |
| dc.date.accessioned | 2023-11-08T13:38:25Z | |
| dc.date.available | 2019-08-27T08:05:35Z | |
| dc.date.available | 2023-11-08T13:38:25Z | |
| dc.date.issued | 2019-07 | |
| dc.description.abstract | This study was intended to investigate the likely impact of social media on the political participation by taking Ambo University as a case of study. To achieve this objective, the researcher employed Explanatory Sequential Methods Design to gather with mixed method research approach. The necessary data were collected through survey questionnaire and in-depth interview. Simple random sampling technique was used to select the sample size. Among the total students registered in different colleges, school and departments of the university in different batches, 130 was selected as representative sample. The collected data were analyzed statistically by using a hierarchical multiple regression and qualitative thematic analysis methods. Accordingly, the findings of this study show that social media use had a significant effect on the political participation of students in Ambo University. The study has established that Facebook is still used to address political objectives like: the dissemination of information, social and political mobilization, advertising of upcoming events, recruiting more supporters, every day political talk, venues of political action, contacting and interfacing with political representatives and as a source of alternative political information. Furthermore, hate speech also exchanged using social media which supposed to create political instability. Generally, so as to create awareness about the use of social media, the government bodies should design social media law to address the problem of hate speech and sustain political reforms of Ethiopia. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/18830 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Journalisme | en_US |
| dc.title | The Likely Impact of Social Media on the Political Participation: The Case of Ambo University | en_US |
| dc.type | Thesis | en_US |