Potentials and Limitations of Mountainous Area for Tourism Product Development: Evidence from Choke Mountain and Its Environs, Amhara National Regional State
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Date
2020-10
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Addis Ababa University
Abstract
Tourism product development is part of aims to diversify and increase the benefits of tourism
government and local communities in addition to satisfying and meeting the needs of tourists.
The current study is about assessing the potentials and limitations of tourism product
development evidence from Choke Mountains and its environment. Qualitative research
approach has been adopted in the study. Purposive sampling techniques were employed to
select key informants. 5 participants were interviewed, and one focus group was held. The
researcher conducted face to face interview by using both structured and semi structured
interview questions. With respect to data sources, both primary and secondary data sources
were utilized. Interview, focus group discussion and field observation were main data
gathering instruments used to collect data for this study. As far as data analysis is concerned,
structured narrative analysis techniques were applied. With respect to the result researcher
found that Choke Mountain is rich in natural tourism potential. This study proved that the
potentials for tourism product development is need the involvement of all respective
stockholders. The other finding of this study indicts that overgrazing, deforestation, illegal
community settlement, unlimited use of lands for farming purpose and lack of educated
human resource are the major challenges that bottlenecked for practices of tourism product
development in the area. The current study is expected to benefit local communities, local &
regional government and tourism service providers finally it provides a contribution in the
field of research and researcher can use this work as reference.
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Keywords
Potentials, limitations, Tourism Product Development, Coke Mountain, Amhara Regional State, Ethiopia.