Corporate Social Responsibility (CSR) Perception and Practice in Bottled Mineral Water Companies in Ethiopia: the case of Yes, Arki, Top and Aqua Addis
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Date
2020-07
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A.A.U
Abstract
The study assessed Corporate Social Responsibility (CSR) Perceptions and Practice in Bottle Mineral Water Companies in Ethiopia: the case of Yes, Arki, Top and Aqua Addis. To achieve, the overall objective, the study specifically focused to address basic study areas such as, companies’ practice of CSR, rule and regulations impact of CSR, and benefits of companies in applying CSR. To address those basic study areas relevant data were collected from employee and management bodies using structured questionnaire, and interview. Accordingly, 241 participants, out of 800 total populations, were selected using systemic sampling technique. Based on the collected data the study were analyzed using descriptive data analysis methods. In this regard, the finding implied that, though, companies of bottled mineral water tried to exercise CSR, the implementation of the activities are not guided by well-organized rule and regulations. Accordingly, all of the studied companies have not developed a CSR policy and strategies and CSR is not operated on a formal basis. In addition to this company’s shareholders, managements and employee level of knowledge about CSR are still limited. They consider that CSR is only charity rather than as the integral role of the company. As a result most of the companies’ stockholders were not encouraged in focused CSR so as to receive a reasonable profit through building the company’s image and reputation. For the way forward, based on the findings by the study, recommendations were made to have a permanent and focused approach to the broad issues raised about CSR. Lack of coordinated awareness-raising program was identified as a reason to why the prevalent limited perception of CSR exists. In this regard, there needs an implementation of awareness-raising program for the major influencers of the organizations, these are: the senior managements, employee and shareholders. In addition, it is recommended to develop a comprehensive framework of sector-specific legal guidelines so as to facilitate the strategic implementation of CSR, therefore, the study advised that, it is better to design rules and regulations to implement CSR accordingly
Description
A Thesis Submitted To Management Department In The Partial Fulfillment Of The Requirement Of Master Degree In Total Quality And Organizational Excellence
Keywords
Corporate Social Responsibility, Level of Perception/Awareness