Stakeholder Communication within Road Transport Sector: The Case of Oromia Transport Authority and its Private Sector Stakeholders
| dc.contributor.advisor | Gebru, Amanuel (PhD) | |
| dc.contributor.author | Alemu, Netsanet | |
| dc.date.accessioned | 2019-02-13T08:58:16Z | |
| dc.date.accessioned | 2023-11-08T13:38:15Z | |
| dc.date.available | 2019-02-13T08:58:16Z | |
| dc.date.available | 2023-11-08T13:38:15Z | |
| dc.date.issued | 2018-06 | |
| dc.description.abstract | Road transport is a multiple stakeholder sector in Oromia. Private sector organizations play a vital role in the sector including the provision of products and services and they have a powerful influence on road safety outcomes and the incidence of road traffic accidents. However, even if there are multiple stakeholders who have roles of ensuring traffic safety in the region, ensuring traffic safety has been very challenging and the severity of the problem is increasing from time to time. Thus effective communication among diverse stakeholders is crucial. This research examines the stakeholder communication that has taken place between OTA and its private sector stakeholders particularly, Driving Schools, Vehicle Inspection Organization and Public Transport Association by exploring the ongoing practices on message development and communication channel used. Both Qualitative and quantitative approach was followed with the objective of gathering data from participants. The interviews and document review focus on addressing the main research question and the aim of this study. The findings have shown that there are improvements in engaging and informing private sector stakeholders. OTA used both rich and less rich media however, there are still gaps in message development and choosing appropriate communication channels. Hence, OTA still needs to improve its communication message development, choose appropriate communication channels. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/16398 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Communication within Road Transport Sector | en_US |
| dc.title | Stakeholder Communication within Road Transport Sector: The Case of Oromia Transport Authority and its Private Sector Stakeholders | en_US |
| dc.type | Thesis | en_US |