Factors Affecting Adoption of E-payment System in the Case of Commercial Bank of Ethiopia Business Customers
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Date
2021-04
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A.A.U
Abstract
The introduction of new technology is affecting how businesses operate and this introduction requires business organizations and individuals to shift their strategy of doing business to the adoption of information communication technology The aim of this study is to examine the factors affecting business customers’ intention to adopt e-payment system in the case of Commercial Bank of Ethiopia. The method applied in this study is a descriptive research design; and used both primary and secondary data sources. To get the primary data source the study used questionnaire and interview, and for the secondary data various journals and literature relevant to the subject matter of this research were reviewed. The target populations used in this study arefrom sixteen branches randomly selected from each four districts located in Addis Ababa. Interviews were conducted with the director of payment service, manager of business development and the managers of the randomly selected eight branches. Due to the existence of large population number, 342,648, the study was undertaken on 400business customers as a sample size that 24 customers from each branch were selected using simple random sampling method. And the study used the structural equation modeling to see the relationship b/n the dependent (Performance expectancy, Effort expectancy, Social influence and Trust) and independent variable(Intention to adopt) using the Unified Theory of Acceptance and Use of Technology (UTAUT) model by Venkatesh et al. (2003), with an additional variable of trustUchenna Cyril. Eze (2008). The software used to analyze the relationship is Smart PLS3. The finding reviled that all the hypothesis of the direct effects are supported positively and significantly while the indirect/moderators/ are partially supported positively and significantly in that Trust being the stronger influencer to adoption and also technological awareness being the dominant moderator of the dependent variables. From this the study recommends that CBE should strongly work on promoting its e-payment service and creating trust for its stakeholders and policies should enforce the general public to utilize these services in their buying and selling activities as they affect the overall economy of the country and ways of doing business.
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Keywords
E-payment adoption, Unified theory of acceptance