A Comparative Analysis of Night Amharic Prime Time Local News Programming process: EBC and FBC in focus.
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Date
2021-01
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AAU
Abstract
The EBC and FBC TVs night Amharic prime time news programming process comparison analysis is the overall purpose of this study. The study focuses mainly on the night Amharic prime time news programming process, news categories and news casting model. The study was conducted using both quantitative and qualitative research methods with descriptive research designs, in which document analysis, observation and in-depth interviews were employed. EBC and FBC have implemented the night Amharic prime time news programming with respect audience interest, rules and regulations of the media and laws issued recently. At the prime time news categories EBC, data from observations and interviews shows that national news were given more emphasis or aired continuously; issue-oriented news was aired at a very low level. On the other hand, FBC aired national news and promotion continuously and occasionally reported low-level news on issue-oriented news. The FBC gave more emphasis or always uses promotions in the middle of the news, and the EBC only aired on very limited days. So, the main variation here is that EBC basically concentrated public issues and events but FBC focused on both public and advertiser issues and events. In terms of news casting model EBC is primarily implementing and prioritizing both the geographical and significance news casting model, while FBC is following the significant news casting model.
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The EBC and FBC TVs night Amharic prime time news programming process comparison analysis is the overall purpose of this study.