Communication Practices and Strategies to Public Relations of Ethiopian Revenues and Customs Authority
| dc.contributor.advisor | Jemaneh, Agaredech (PhD) | |
| dc.contributor.author | Desalegn, Shimelis | |
| dc.date.accessioned | 2021-04-08T08:13:27Z | |
| dc.date.accessioned | 2023-11-08T13:39:43Z | |
| dc.date.available | 2021-04-08T08:13:27Z | |
| dc.date.available | 2023-11-08T13:39:43Z | |
| dc.date.issued | 2016-11 | |
| dc.description.abstract | The Fundamental role of public relations is to promote the activities of the organization. The media on the other hand are expected to use diverse sources in order to present different sides of the story. This typically leads to a good relationship between the media person and public relation officers. Public relation need the media as a channel to broadcast its message, while the media need public rela tions to get access to source material. The main purpose of this study is to explore the communication practices and sh'ategies to public relation of Ethiopian Revenues and Customs Authority. Research questions were raised in the study. In order to meet the objective of this research, the researcher has customized the qualitative method to explore the appropriate communica tion practices and data to be collected in the organization. There are models and theories relating to communication practices and sh'ategies were widely discussed in the litera ture review part. The resea rcher used the Grunig and Todd Hunt models, the fundamental theories employed in the study were public relation theory and persuasion theory. Data were collected through Qualitative type of research methods designed. By means of data analysis, individual in-depth interviews, participant observation as well as database material analysis, which helps for the appropriateness of contents of the messages intended to reach the target audiences. The practices and sh'a tegies of communica tion to public relation of Ethiopian Revenues and Customs Authority, ill depth interviews were administered on three groups of information respondents; heads of public relation, public relation officers / commwucation experts and selected tax payers. The responses were presented and analyzed using relevant tools. The study was based in Addis Ababa main office, and four medium tax payers' branch offices. The study has also forwarded recommendations that have a common understanding between the public and organiza tions, symmeh'ical communication is very important. This helps to minimize misunderstanding between people and the organization. Because development is unthinkable without the participation of the public. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/26015 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Communication Practices | en_US |
| dc.subject | Public Relations of Ethiopian | en_US |
| dc.subject | Customs Authority | en_US |
| dc.title | Communication Practices and Strategies to Public Relations of Ethiopian Revenues and Customs Authority | en_US |
| dc.type | Thesis | en_US |