Knowledge, Attitude and Motivation of Voluntary Blood Donors in Addis Ababa, Ethiopia
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Date
2025-05
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Addis Ababa University
Abstract
This study examined the relationship between knowledge, attitudes, and motivations with
donation practices among regular and lapsed donors in Addis Ababa. A mixed-method study
was conducted at the Ethiopian Red Cross Society Blood Donation Center. Quantitative data
were collected through structured questionnaires from 200 voluntary donors (66% regular,
34% lapsed), while qualitative interviews supplemented the findings. Most participants were
males (69%), aged 26–35 years, and held undergraduate degrees (66%). About 74%
demonstrated adequate knowledge, and all respondents held favorable attitudes toward
blood donation. Major motivators for first-time donation included influence from friends and
relatives (37.5%) and donation campaigns (17%). Factor analysis identified four
motivational domains: altruistic values, personal rewards, self-esteem, and social influence.
A chi-square and independent t-test showed that regular donors have significantly higher
knowledge, attitude, and service perception scores than lapsed donors. Logistic regression
showed that attitude (OR = 1.246, p < .001) and value-based motivation (OR = 2.292, p
< .001) significantly predicted regular donor status. Knowledge had a marginal association
(p = .069), while reward, esteem, and social motives were not significant predictors. Value based
appeals, better service experiences, and improving donor education could improve
donor retention strategies in Ethiopia.
Keywords: knowledge, attitude, blood donation, VFI
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Keywords: knowledge, attitude, blood donation, VFI