Audience Reception Analysis on “jihadawi harakat” documentary film Among Addis Ababa Communities

dc.contributor.advisorBeyene, Zenebe (PhD)
dc.contributor.authorNigussie, Henok
dc.date.accessioned2018-06-28T12:54:19Z
dc.date.accessioned2023-11-08T13:37:37Z
dc.date.available2018-06-28T12:54:19Z
dc.date.available2023-11-08T13:37:37Z
dc.date.issued2013-06
dc.description.abstractEthiopia Television (ETV) aired a ‘documentary’ entitled “Jihadawi Harakat” on February 5, 2013. The documentary film presented Muslims who allegedly tried to establish an Islamic government in Ethiopia. The documentary film also made reference to rising religious fundamentalism in the country. This study was conducted to find out how the audience was received the message of the documentary film. Data was collected through qualitative content analysis, focus group discussion and individual in-depth interviews. The finding indicates that majority of the discussants perceived the meaning of the title of the documentary film as the theme of the documentary film (Islamic group movement to establish Islamic government). The audience believes that the documentary film is less credible and subjects in the documentary film do not represent the overall Muslim society. The audience also found the theme irrelevant to the socio-religious context of the country. The finding shows that audiences interpret the representation of subjects in the documentary film as terrorists and fundamentalists who threats peace and development in the country. The study also reveals that the documentary film affected the social and religious stability in the country in many ways.en_US
dc.identifier.urihttp://etd.aau.edu.et/handle/123456789/4704
dc.language.isoenen_US
dc.publisherAddis Ababa Universityen_US
dc.subjectdocumentary film Among Addis Ababa Communitiesen_US
dc.titleAudience Reception Analysis on “jihadawi harakat” documentary film Among Addis Ababa Communitiesen_US
dc.typeThesisen_US

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