Study of effectiveness of distribution network and product avail ability at retail outlets the case of moha soft drinks industry s.c in partial fulfillment of the requirement for the award of masters of arts degree in logistics and supply chain management
No Thumbnail Available
Date
2018-06-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
Distribution network or channel is the key area for the success of business organizations today to bring products from producers or manufacturers via the different kind of intermediaries to the final customers.Some customer service components like response time, product availability, customer experience and order visibility, which are used to measure the effectiveness of a distribution channel are the main problem or challenge for the distribution channel of MOHA soft drink industry S.C. In addition to this, transportation cost of the distribution channel of MOHA company is very high which the company considers as bottle neck for the expansion of its business in different areas. The main objective of the study was how effectiveness of a distribution channel of MOHA company affects product availability at retail outlets.In this study descriptive research method was used to present and analyze the data obtained in the form of graphs, charts and tables and so on along with mixed research approach which used to gather data from different kind of stakeholders. Transportation, return ability, product variety, to some extent response time, and information exchange are some variables which seriously affects the distribution channel of MOHA soft drinks industry S.C.The researcher recommends some ideas on the variables which affect the distribution channel of MOHA soft drinks industry S.C. increasing responsiveness, continuous exchange of information with channel members, increasing number of trips that MOHA trucks perform per week, supplying product variety in quantity and timely to channel members and so on are some of the solutions the researcher recommends
Description
Keywords
Distribution, Distribution channel, Network/channel