The Impact of Demographic factors on the Attitudes of Life Insurance Policyholders in the Case of Ethiopian Insurance Company
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Date
2015-02
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Addis Ababa University
Abstract
The purpose of this study is to examine the impact of demographic factors on the attitude
of life insurance holders in the case of Ethiopian Insurance Corporation. The study was
conducted by collecting the response of policyholders through structured questionnaire
on five point likert scale. Out of 200 questionnaires a total of 154(77%) usable responses
were obtained to assess the level of awareness about demographic factors and their
impact on policy holder attitude towards life insurance. Multiple regression Modeling
(MRM) approach was used to analyze and test relationships among variables. The study
found that Demographic factors such as income, religion, gender, education and age were
found to have significance impact on the attitude of life insurance policyholders in
Ethiopian Insurance Company’s scenario. The implications of the study to management
and theory are discussed and recommendations for future research have been made. The
limitations of the study are also noted. The findings of the study may serve as an input for
the Ethiopian Insurance Company in particular and the insurance industry in Ethiopia in
general. It also aims to frame strategies how to increase the share of life insurance in the
GDP of the country.
Key words: Ethiopian, Income, life Insurance, attitude, Demographic factors
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Keywords
Ethiopian, Income, life Insurance, attitude, Demographic factors