Factors Influencing The Adoption Of Mobile Banking Service: The Case Of Selected Commercial Banks In Addis Ababa, Ethiopia
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Date
2019-06
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Addis Ababa University
Abstract
This study is aimed to investigate Factor influencing adoption of mobile banking service in case of commercial banks in Ethiopia. By taking the research objectives and questions into considerations, only quantitative research approach and both descriptive and explanatory research design was used. The study was delimited to convenience and purposive sampling techniques. Quantitative data are collected using a structured questionnaire which has been developed and distributed to a sample of 384 Mobile banking users. With a response rate of 89.7%, 332 questionnaires have been returned and were valid for data analysis. The quantitative data was analyzed by using descriptive and inferential analysis. The findings of descriptive statistics have shown that, the mean score of Mobile banking adoption variables i.e. perceived usefulness, perceived ease of use, security and privacy, self-efficacy and facilitating condition (in terms of bank support) have been 4.03, 4.17, 3.17, 4.03, 2.60, respectively. All selected dimensions of independent variables have a significant correlation with the dependent variable “mobile banking adoption” with 95% confidence level & at 0.05 p-value, by scoring a Pearson Correlation Coefficient “R-value” value of 0.744**, 0.616**, 0.717**, 0.719**, 0.705**, respectively. In this case relatively perceived usefulness had a higher strong relationship with mobile banking adoption. Likewise, the empirical findings of the multiple regression indicated that the predictor variables perceived usefulness (β=0.191; P<.05); perceived ease of use (β= 0.303; P<.05); Security and privacy (β= 0.047; P<.05); Self-efficacy (β= 0.117; P<.05), Bank support (β= 0.029; P<.05); have a positive and significant effect on adoption of mobile banking. These findings are beneficial for commercial banks in Ethiopia to identify factors that influence the adoption of mobile banking service. The study recommends banks should focus on offering a mobile banking service that is easy to understand and use. Likewise, there should be More studies on mobile banking adoption to be conducted in other areas of the country to find out if there could be any similarities
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Perceived usefulness, perceived ease of use, security and privacy