The Role of Strategic Project Management in Enhancing Project Performance
| dc.contributor.advisor | Wassihun Mohammed (PhD) | |
| dc.contributor.author | Melat Girmay | |
| dc.date.accessioned | 2026-11-06T05:01:15Z | |
| dc.date.available | 2026-11-06T05:01:15Z | |
| dc.date.issued | 2026-07 | |
| dc.description.abstract | This study aimed to investigate the impact of Strategic Project Management (SPM) on Project Performance at GlobeDock Academy (GDA), an educational technology firm in Ethiopia. The study focused on the following five dimensions of strategic project management: strategic planning, leadership support, resource allocation, monitoring and control, and strategic alignment. The study used a mixed-methods research approach, descriptive and explanatory, and case study. A structured questionnaire was sent out to the employees involved in the project activities at the GlobeDock academy and received a 100% response from 30 employees. In addition, there was an interview with the CEO/Owner, Technical Team Member, and Technical Team Coordinator (semi structured). The data collected were analyzed with descriptive statistics, Pearson correlation analysis, and simple linear regression analysis using SPSS. The results showed that strategic project management is generally positive, and the grand mean score was 3.69 out of 5.00. The scores for strategic planning were the highest mean rating, and resource allocation with the lowest mean rating. The grand mean was also 3.69 for project performance, from which user satisfaction was rated highest, while cost efficiency was rated lowest. The reliability of the constructs was determined by using Cronbach's Alpha, which yielded values > 0.80 for all constructs. The results of the Pearson correlation analysis revealed that the strategic project management demonstrated a strong positive correlation with the project performance (r = 0.72, p < 0.01). The regression analysis also showed that 51.8% of the variance in project performance could be accounted for by strategic project management (R² = 0.518). The findings validated all the research hypotheses, which indicated that strategic planning, leadership support, resource allocation, and project governance positively affect project performance. The findings of the study showed that strategic project management has a positive significant impact on the project performance at GlobeDock Academy. The most important drivers for project success were strategic planning and strategic alignment, while the area that needed improvement most was resource allocation. Theoretical implications, Practical implications, and recommendations for future studies are included. A strong positive correlation between strategic project management and project performance, with r = 0.72, further supports the research hypothesis. This thesis finds that GlobeDock Academy can increase its success in projects through efficient resource allocation, systematic portfolio management, better time and cost control, continued leadership support, and improved monitoring and evaluation. In addition to being specific to the case, this research is an important contribution to the debate about project management in educational technology firms because it reveals that projects must be evaluated not just in terms of efficiency but also in terms of user-based strategies. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/9390 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Abeba Universty | |
| dc.subject | Strategic Project Management | |
| dc.subject | Project Performance | |
| dc.subject | Educational Technology | |
| dc.subject | GlobeDock Academy | |
| dc.subject | Resource Allocation | |
| dc.subject | Project Governance | |
| dc.subject | Quantitative Research | |
| dc.subject | Ethiopia. | |
| dc.title | The Role of Strategic Project Management in Enhancing Project Performance | |
| dc.type | Thesis |