Electronics Vs. Non-Electronic Voucher card systems in Ethio- telecom: Implication to service accessibility and customer satisfaction
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Date
2020-06
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A.A.U
Abstract
This study prepared to measure the Electronics Vs. Non-Electronic Voucher card systems in ethio telecom: Implication to service accessibility and customer satisfaction by taking a case study at Ethio Telecom. The study employed target population of users or customers of EVD and VC service rendering system because users of this service could give appropriate responses for the given questionnaires. A sample of 170 received using convenience sampling technique, that is, 16 agents of EVD distributer, 13 retailers of VC and the rest 141 were customers. Analysis conducted using a descriptive, a correlation, a regression and a Paired T-test using SPSS with a confidence of level (CL) 95% and 5% error. Five Independent variables and one dependent variable adopted to measure the implication. The study obtained summary of findings, there was a significant correlation of service accessibility and customer satisfaction with P-Value 0.000<0.05 and for significance test of hypotheses , H1: There is the implication of EVD service accessibility on customer satisfaction in Ethio Telecom was rejected (P-Value .536>0.05) and the second hypothesis was accepted, that is, H2: There is the implication of VCS service accessibility on customer satisfaction in Ethio telecom (P-Value .008<0.05). For comparison analysis the two-service plat form (EVD and VC) means there was no statistical difference between them. Based on this, the study provided recommendations of Ethio Telecom should remind the type of service delivered by Electronic Voucher Distribution (EVD) to users and upgrade the system for the future intended e-commerce business platform in Ethiopia with Ali Baba.
Description
A thesis submitted to the Department of Public Administration and Development Management of Addis Ababa University in partial fulfilment of the requirements for the Degree of master’s in public management and Policy (MPMP)
Keywords
Electronic Voucher Distribution, Service accessibility and customer satisfaction