Modes of Cultural Imperialism as Reflected in the Narratives of Daniel Kibret
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Date
2012-06
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Addis Ababa University
Abstract
In this globalised world, neocolonialism is exerting indirect influence on third
world coun tries. It is a new tactic planned to guarantee the indirect control
over the newly liberated states from the yoke of colonialism. This study was
launched to determine the cultural influence and its ruinous impact over
Ethiopian native values with a view to create awareness abou t the frightening
infringement of Western values. I selected appropriate narratives that reflect
forms of cultural imperialism. In line to this, textual analysis of the narratives
selected from the book Teterochu and the blog, Yedaniel Jyitawoch was carried
out. Thus, through analyzing the theme of the n arratives, the study discloses
the modes of cultural imperialism and the destru ctions on native cultural
values. The study r eveals th a t even though it is an era of neocolonialism
where the intrusion of Western culture in to third world countries is the order
of the day, the people are witnessed exposing themselves to self-inflicted
cultural a s similation and aping the West. Therefore, Cultural protectionism
policy is highly n eeded to minimize the pressure of alien culture. In addition ,
stakeholders need to shoulder the task of creating awareness towards the
protection of dome stic cultures.
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Keywords
Cultural