Government Relations and Strategic Communication towards Consensus Building: Burayu City, Oromia Regional State
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Date
2019-06
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Addis Ababa University
Abstract
Nowadays, peoples of this planet are different in attitudes, political ideology, religions, races, ethics, and identities that lead them to develop stereotyping behavior and prejudices among the communities of different ethical compositions. Thus, this study was designed to undertake the practices of Local Government Officials and effective Strategic Communication towards Consensus Building in Burayu City Administration, Regional State of Oromia. Constructivism Philosophy of ontology is appropriate research strategy for the study; due identify how social factors interact in the selected environment. Community and Social capital, as well as Communicative actions and public sphere theories were also be used as the base of related theoretical framework for this research and inquiry also tracked evaluative way of research design. Accordingly, the study employed qualitative approach, purposive and snowball sampling techniques had been used. In depth interview, Focus group Discussions and content analysis were used as the tools of data collections. Some key informants from city administrations, traditional leaders, religious leaders and Qeerroo (youth groups) were selected from the city for the successful achievement of the study and to improve the data validity as well. The data also analyzed and interpreted qualitatively. The study has successfully achieved the analysis of the local government official‟s practices and identified the current relationships of local community with peoples of ethical diversity as well as their future expectations were concerned. This research also revealed some of the challenges and constraints in developing consensus among the peoples of the city. Among them; environmental impact, identity within diversity, prolonged interest of the peoples, political impacts and ineffective way of communications had been suggested by the respondents as core problems for building consensus. Finally, the inquiry also exposed the performances of local government officials and their accomplishments through effective strategic communication in building community relationships, as well as and the community ought to respect the identity difference and promote tolerance to feel a sense of humanity are some operational and strategically recommendations forwarded to build harmonies and rapport among the heterogeneous societies.
Keywords: Identity within Diversity, Respect and Tolerance, Trusts, Sense of Humanity, and Consensus
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Keywords
Identity within Diversity, Respect and Tolerance, Trusts, Sense of Humanity, Consensus