Determinates of specialty coffee competitiveness the case of Ethiopian specialty coffee exporter
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Date
2020-06
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Addis Ababa University
Abstract
The study's general objective is to examine the specialty coffee export competitiveness and determinants of Ethiopian specialty coffee competitiveness. In this study, the researcher examines the effect of quality, traceability, cost of production, and certifications on specialty coffee competitiveness. For data sources, the researcher used primary and secondary data in a quantitative approach, and the data design is explanatory. The data gathered using structured close-ended questionnaires and organized in tables and changed into frequency and percentage. Then it classified and tabulated. MS-Excel uses for performing charts to show results, and SPSS used to analyze data. The data were collected through a self-administered questionnaire, which distributed for 50 responses and out of these 44 respondents reply back. After that, the data was checked through testes like; Reliability by Cronbach's alpha coefficient. Data analysis was done using descriptive analysis, correlation, regression, and one-way ANOVA using SPSS 25 Version. The Pearson correlation coefficient used in the study signifies that all independent variables and the dependent variable have strong positive relationships with one another. The result from regression analysis concludes that all Quality, Traceability, cost of production, and Certifications that list have a significant influence on specialty coffee export and positive influence except the cost of production. The results are useful in identifying the influential components of specialty coffee export competitiveness, helping increase production and export volume capacity
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Keywords
Specialty coffee, Competitiveness, Quality