Determinants of Export Performance: The Case of Sesame Sector in Tigray Multipurpose Marketing Federation Cooperative
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2016-05
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Abstract
This study was prompted after observing the problem of sesame seed export in Ethiopia farmers’ cooperative the last 5 years. This fact was strengthened by the overall fall in exports in Ethiopia to other neighboring countries and the low engagement in global trade by Sub-Saharan Africa countries despite the beginning of globalizations and regional economic integration and corporation. The objectives of this study therefore were to: Determine the relationship between firm characteristics and export performance, determine the relationship between management attitude and export performance and determine the relationship between export marketing strategy and export performance. To achieve the above objectives, a quantitative correlation research design was used to execute the study. A sample of 149 unions was taken from the population and then sampling purposively. Data was collected using a well pre-tested questionnaire and analyzed using statistical package for social scientists (SPSS). The study demonstrated that indeed firm characteristics, management attitudes are significant at, P<0.05 and they are key determinants of export performance among sesame producers & exporters in Tigray Multipurpose Marketing Federation Cooperative . This was confirmed by R2 of 50.7%. Therefore ,Management of sesame exporting unions should consider putting in place strategies to address aspects of firm characteristics, management attitudes and export performance in order to win in the international market
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Export marketing strategy, firm characteristics, management attitude