Effects of Internal Marketing on Organizational Commitment of Employees: The Case of Unilever Manufacturing PLC
| dc.contributor.advisor | Workineh, Mesfin (PhD) | |
| dc.contributor.author | Endeshaw, Betel | |
| dc.date.accessioned | 2022-02-23T07:11:31Z | |
| dc.date.accessioned | 2023-11-04T14:11:55Z | |
| dc.date.available | 2022-02-23T07:11:31Z | |
| dc.date.available | 2023-11-04T14:11:55Z | |
| dc.date.issued | 2021-06 | |
| dc.description.abstract | Internal marketing is an ongoing process that occurs strictly within an organization whereby the functional process is to bring into line, motivate and empower employees at all management levels to consistently deliver a satisfying customer experience. The study adopted both descriptive and explanatory research designs. As stated above Descriptive research design was used to describe various variables & explanatory research design is deeper so it will be used to establish the magnitude and effect that internal marketing elements have on the organizational commitment of employees of Unilever Ethiopia. To predict the employees’ motivation, empowerment, training, and inter- functional coordination and integration on their organization commitment, a multiple regression data analysis method was performed. The study is mainly concerned about examining the effect of internal marketing elements such as employee training, inter-functional coordination and integration, motivation & empowerment, on organizational commitment in the case of Unilever manufacturing industry. It has been concluded that the analysis concerning the level of organizational commitment of employees in Unilever Ethiopia manufacturing industry highly affected by the employee’s motivation, employee’s empowerment, training to develop employee’s performance and inter- functional coordination. The researcher recommended more researches should be undertaken since undertaken researches are not enough | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/30291 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Internal marketing | en_US |
| dc.subject | Empower employees | en_US |
| dc.subject | employee motivation | en_US |
| dc.title | Effects of Internal Marketing on Organizational Commitment of Employees: The Case of Unilever Manufacturing PLC | en_US |
| dc.type | Thesis | en_US |