Analysis of Challenges on Business Strategy Implementation and Impact on Performance
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Date
2021-04
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A.A.U
Abstract
This research study is about analyzing challenges and factors that affect the strategy implementation process and their impact on performance. In conducting the research study explanatory and descriptive research design was used. Probability sampling technique, more specifically stratified random sampling technique was used in distinguishing the target sample of the study. Both qualitative and quantitative data were collected. Qualitative data were collected through interviews and presented in summary. On the other hand, quantitative data were collected using questionnaires and were analyzed by using descriptive analysis and inferential analysis methods. A descriptive analysis method was employed for the demographic characteristics of respondents. Three independent variables were identified in this research study. Those variables were operational factors, organizational structure, and measure and follow-up methods. Under operational factors, six sub-factors were identified. These sub-factors are communication, operational planning, resource availability, human resource factors, work environment, and policy and manual. These variables have been inferentially analyzed. The finding was that all independent variables correlated positively with the dependent variable (performance). Based on the result of the finding, measure and follow-up methods have the greatest effect on strategy implementation and as a result, it affects performance highly, the organizational structure has a moderate effect and operational factors (communication, operational planning, resource availability, human resource factor, work environment, and policy manual) have a lower but significant effect on performance. Although the analyzed result of quantitative data shows operational factors to have a lower effect on performance, qualitative data collected on this research study identified these factors as highly significant and factors that affect performance highly. Possible recommendation for effective strategy implementation and better performance is forwarded.
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Business Strategy Implementation