Impact of Project Stakeholder Management on Project Success: The Case of Safaricom Telecommunication Ethiopia Full Turnkey Project
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Date
2024-10
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Addis Ababa University
Abstract
This research investigates the impact of project stakeholder management on project success in the telecommunications sector. The study focuses on the case of the Safaricom Telecommunication Ethiopia full turnkey project. Employing a descriptive and explanatory mixed-methods approach, the research explores the relationship between stakeholder management practices and project success. Data was collected through self-administered questionnaires distributed to the project's management team. With a response rate of 93.6% (44 out of 47 questionnaires returned), the study utilizes descriptive statistics to analyze the project's stakeholder management practices using SPSS version 27. Additionally, correlation analysis is employed to examine the potential correlations between the independent variables; Stakeholder Identification, plan stakeholder engagement, manage stakeholder engagement, and the only dependent variable project success. Furthermore, the study delves deeper to assess the major challenges encountered in managing stakeholders effectively and it identifies key stakeholder groups involved in the project. Generally, this study indicated that there is a positive and significant relationship between manage stakeholder engagement and project success in Safaricom Telecommunication Ethiopia Full Turnkey Project. The recommendation of the study includes improving stakeholder identification by creating a variety of strategies, including document reviews, key personnel interviews, and stakeholder mapping tools; To ensure project success through key stakeholder groups the company should build strong connections with different stakeholders and finally, monitoring and assessing the project stakeholder management process regularly during implemented projects, as well as timely and accurate documenting of lessons learned is needed.
Keywords: Stakeholder Management, Project Success, Key Stakeholder Group